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Press Releases 2005

Pethealth Inc. Announces the Launch of EVE, the First Web-based .NET Claims Adjustment Software for Veterinary Clinics in North America

OAKVILLE, ON, January 27, 2005. Pethealth Inc. ("Pethealth" or "the Company") (TSXV: PTZ) is pleased to announce the launch of the first web-based .NET management software tool for veterinary clinics and hospitals that allows claims under its PetCare pet insurance programs to be adjusted in real time at such clinics and hospitals.

The Company has been demonstrating the software, named EVE (“Electronic Veterinary Experience”), which is the first of its kind in the pet insurance industry, to selected clinics in Ontario, British Columbia, Alberta and Nova Scotia. Version 1, which allows any accident claim plus selected illness claims under the PetCare pet insurance programs in Canada to be adjusted online at clinics and hospitals, has been met with a positive reception from the veterinary community. In January to date, 13 clinics from Ontario, British Columbia and Nova Scotia have started using the software. The Company also intends to start demonstrating its Version 1 to U.S. clinics in February and will start mass-marketing EVE in U.S. clinics during Q2, 2005. The Company expects to introduce Version 2 of EVE by the end of Q4. Version 2 will allow all illness claims under the PetCare pet insurance programs to be adjusted in real time as well.

Traditionally, pet insurance has worked on a reimbursement basis, whereby pet owners initially pay their clinic for veterinary treatments and then subsequently seek reimbursement from their pet insurance provider. Prior to Pethealth’s launch of its PetCare pet insurance programs in 1999, the industry standard was 4-6 weeks’ turnaround time for a claim. Pethealth was the first to institute and maintain a 5-business-day turnaround for claims. With the introduction of EVE, the turnaround time for accident or selected illness claims will be reduced to same day for clients whose pets are insured under a PetCare program and whose clinic is using the EVE software. Clients need only pay veterinary clinics and hospitals the deductible and unclaimable costs. The balance of the claim is transmitted directly by Pethealth to the clinic’s or hospital’s designated bank account the following day.

“We are pleased to be able to announce the launch of EVE in veterinary clinics in Canada,” said Mark Warren, President and Chief Executive Officer of Pethealth. “This software tool confirms our position as the industry leader in Canada not only in terms of sales but also service. EVE will benefit pet owners and veterinary clinics alike by allowing treatment decisions to be based entirely on the best interests of the pet.”

Approximately 22% of all claims paid under the PetCare programs in Canada during 2004 were for accidents.

“This technology innovation further automates the claims adjudication processes within our business,” said Glen Tennison, Chief Financial Officer of Pethealth Inc. “We anticipate that this advance will lead to even greater efficiencies within our administrative unit, further reducing our administration cost per policy, which declined by 23% over the last 12 months.”

About Pethealth

Founded in February 1998, Pethealth is Canada's number one provider of pet insurance and is number two in North America, currently offering its PetCare Pet Insurance Programs in 10 provinces, 48 states plus Washington, D.C. In addition to the PetCare Pet Insurance Programs, Pethealth offers its pet insurance programs under a variety of names, including QuickCare, ShelterCare and Union Plus Pet Insurance. In the United States, the PetCare Pet Insurance Programs are underwritten by Lincoln General Insurance Company and administered by PetCare Insurance Brokers Ltd. and PetCare Insurance Agency, Ltd. Coverage is available in all states other than AK and MA. PetCare is a trademark of PETCO Animal Supplies, Inc. and is used with permission. In Canada, the Company’s pet insurance is underwritten by ING Novex Insurance Company of Canada and Kingsway General Insurance Company, administered by PetCare Insurance Brokers Ltd., and distributed in Quebec by P. Morin coutier en assurances Inc. Coverage is available in all provinces, excluding the Territories.

In addition, Pethealth, through its wholly owned subsidiaries Pethealth Services Inc. and Pethealth Services (USA) Inc., distributes Allflex pet microchip supplies to the companion animal market in North America and operates the related pet recovery registry under the trade name 24PetWatch. Pethealth is based in Oakville, Ontario. To find out more about Pethealth Inc. (TSXV: PTZ), visit the web site at www.pethealthinc.com.

The TSX Venture Exchange Inc. has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

Statements contained in this news release, if not historical, are forward-looking statements, which involve risks and uncertainties that could cause actual results to differ materially from the results described in forward-looking statements.

Not for dissemination in the United States of America or to United States news wire services.

For further information contact:
Mark Warren, President and CEO of Pethealth at (905) 842-2615
Glen Tennison, Chief Financial Officer of Pethealth at (905) 842-2615

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