Press

Press Releases 2008

Oakville, ON, May 15, 2008 -- (TSX:PTZ) Pethealth Inc., (“Pethealth” or the “Company”) owner of ShelterCare® Pet Insurance Program for newly adopted pets, is pleased to announce it has added four new features to its industry-leading pet insurance program designed for those pet parents who choose to adopt their new dog or cat.

The ShelterCare Pet Insurance Program was first introduced in 2002. More than 1.8-million dogs and cats have been enrolled in the program to date. The program features a 30-day pre-paid gift program provided by animal welfare organizations to those adopting dogs and cats from their facilities. Over $7-million in claims has been paid out under the first 30 days of coverage alone.

Expanded Coverage

Coverage under the program has been expanded significantly to include all accidents, eye and ear illnesses, flea allergy related dermatitis, heartworm disease and tick borne diseases. Previously, the coverage had been limited to 11 specific perils.

“Extending the coverage available under the ShelterCare gift program to include all accidents and these additional illness coverages has been made in response to our shelter partners’ desire to provide greater value added to those pet parents who choose to adopt their dogs and cats,” said Mark Warren, President and CEO, Pethealth Inc.

Extended Coverage Period

The second announced change is that adopters can now extend the pre-paid gift period from 30 to 45 days by making a simple phone call to the ShelterCare call centre between 9.00 a.m. and 1.00 p.m. (EST) Tuesdays through Saturdays.

“Extending the gift period from 30-45 days is an additional change desired by our partners in the shelter community that we have been happy to make based on the generosity they have exhibited,” added Warren.

Increased Coverage Limit

The coverage limit per event under the gift program has now been increased from $500 to $750. A corresponding increase in the deductible from $50 to $75 has also been made.

“Since 2002, veterinary fees have increased in line with or ahead of inflation rates in general,” said John Warden, Vice President Insurance, PTZ Insurance Brokers Ltd, operators of the ShelterCare insurance program.

“As a result, it seems sensible for us to increase the dollar limit per event under the ShelterCare program during the gift period to $750.”

ShelterCare for Renters

Pethealth also announced that pet parents living in rental accommodation can also choose to add a renters’ endorsement to their 30 day gift of ShelterCare by calling the ShelterCare call centre. This endorsement will cover any damage the newly adopted pet causes to the pet parents’ rental unit.

“Our increasingly strong relationship with the animal welfare community has made us cognisant of a couple of significant trends,” said Warren. “First, organisations have had difficulty attracting potential adopters who live in rental accommodation due to concerns about the ability to obtain landlord permission for the pet. Secondly, with the current crisis in the housing market, we are concerned that pet owners who currently own their own homes may soon become renters and we want to make sure that our friends in the animal welfare community are not suddenly inundated with dogs and cats who are unable to relocate with their pet parents,” added Warren. “Given our success to date in promoting pet health insurance to those that adopt dogs and cats, adding coverage for renters made good sense.”

About Pethealth

Founded in 1998, Pethealth is the second largest provider of pet insurance to pet owners in North America, and the leading provider of pet related database management services to the North American companion animal industry. Pethealth offers a unique range of products and services for veterinarians, shelters and pet owners through a number of wholly owned subsidiaries using a range of brand names, including PetCare, ShelterCare, 24PetWatch, PetPoint, and PawsConnect. To find out more about Pethealth, visit www.pethealthinc.com.

Investor Relations Contacts:
Mark Warren, President and Chief Executive Officer
Glen Tennison, Chief Financial Officer
John Warden, Vice President Insurance
Pethealth Inc.
(905) 842-2615

Media Contact:

Martha Durdin
(647) 343-2007
mdurdin@rogers.com

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